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View Full Version : This Monster Hunter Rise Sunbreak ad proves that Japanese commercials are the best



RukBot
07-21-2022, 11:53 AM
https://d23gn3985hkc32.cloudfront.net/wp-content/uploads/2022/07/Monster-Hunter-Rise-Japanese.jpg
Everyone wants a giant prop swordThis Monster Hunter Rise (https://www.destructoid.com/reviews/review-monster-hunter-rise/) Japanese ad (which came out near the expansion's launch, but was recently spotted by Nintendo Life (https://www.nintendolife.com/news/2022/07/random-this-ridiculous-monster-hunter-rise-sunbreak-commercial-is-a-delight)) from Capcom clocks in at under three minutes, but I've watched it multiple times now.
The debut tweet for the Monster Hunter Rise Japanese commercial (https://twitter.com/MH_Rise_JP/status/1542266661754966017) is very succinct: this man sings, dances, and hunts! That's all you need to know, as that's a fairly good description of this lounge singer turned Monster Hunter peddler. Around a minute and a half in it gets wackier, with the man showing up in the game with crude effects: it's the best part!
Capcom has been doing a bang-up job when it comes to its Japanese advertisement arm, as the Resident Evil Village puppet shows are also fantastic (https://www.destructoid.com/resident-evil-village-puppet-show-is-far-cuter-than-it-has-any-right-to-be/). Someone over in that department needs a raise, but given the crossover, just air these on western channels!
At this point Monster Hunter Rise: Sunbreak has been out for a few weeks, and it's been going pretty well for Capcom (https://www.destructoid.com/monster-hunter-rise-sunbreak-sales-hit-two-million-free-gift-coming/). Given how long the legs are with modern Monster Hunter games, it seems likely that Sunbreak will eventually arrive in the top 10 all-time seller list for the publisher.
I'm sure some exec somewhere is singing "Viva Sunbreak!" in their offices.
https://twitter.com/MH_Rise_JP/status/1542266661754966017
There's more wackiness to be had with Monster Hunter Rise Japanese commercials too, with the comedian ZAZY and actor Yuki Yamada:
https://www.youtube.com/watch?v=CTRpJl-UV6c
The post This Monster Hunter Rise Sunbreak ad proves that Japanese commercials are the best (https://www.destructoid.com/this-monster-hunter-rise-sunbreak-ad-proves-that-japanese-commercials-are-the-best/) appeared first on Destructoid (https://www.destructoid.com).


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